Qualitative research methods such as case study or field research are often used in exploratory research. Exploratory research or formulative research: The objective of exploratory research is to gather preliminary information that will help define problems and suggest hypotheses.
The objective of descriptive research is to describe the characteristics of various aspects, such as the market potential for a product or the demographics and attitudes of consumers who buy the product. The objective of causal research is to test hypotheses about cause-and-effect relationships. If the objective is to determine which variable might be causing a certain behavior, i.
In order to determine causality, it is important to hold the variable that is assumed to cause the change in the other variable s constant and then measure the changes in the other variable s. There are often much deeper psychological considerations, that even the respondent may not be aware of this is not true. There are two research methods for exploring the cause and effect relationship between variables:. From Wikipedia, the free encyclopedia.
Given its fundamental nature Exploratory research often relies on techniques such as: RSS feeds efficiently supply researchers with up-to-date information services such as Google Alerts may send major search-engine search results by email to researchers services such as Google Trends track comprehensive search results over lengthy periods of time researchers may set up websites to attract worldwide feedback on any subject When research aims to gain familiarity with a phenomenon or to acquire new insight into it in order to formulate a more precise problem or to develop a hypothesis, exploratory studies also known as formulative research come in handy.
Exploratory research takes place when problems are in a preliminary stage. Exploratory research is flexible and can address research questions of all types what, why, how. Exploratory research is often used to generate formal hypotheses. Shields and Tajalli link exploratory research with the conceptual framework working hypothesis.
Exploratory research or formulative research Descriptive research  Causal research also referred to as explanatory research  Exploratory research or formulative research: There are two research methods for exploring the cause and effect relationship between variables: A Playbook for Research Methods: Integrating Conceptual Frameworks and Project management . See chapter Five for an extensive discussion of exploratory research.
Schutt, "Investigating the Social World," 5th ed. The Practice of Social Research. Journal of Public Affairs Education , Vol. Non-Comparative Scales in Marketing Research. Observational Research in Marketing: Elements of the Service Design Process. Setting the Advertising Budget: Intro to Criminal Justice: Introduction to Political Science: In this lesson, you'll learn about a type of research called exploratory research. Definition of Exploratory Research Even as children, we have a natural curiosity about the world around us.
Exploratory Research Methods You may wonder how you can explore a topic if there is little information about it. Example of Exploratory Research The owner of The Cupcake King has many, many ideas for improving the bakery's sales but isn't sure which will work.
Try it risk-free No obligation, cancel anytime. Want to learn more? Select a subject to preview related courses: Lesson Summary Let's review what we have learned about exploratory research. Some methods of exploratory research are: Interviews Group discussions It is important to use open-ended questions , which are questions that let respondents answer however they want, to obtain valuable customer feedback.
Recite the meaning of exploratory research Analyze the methods used in this type of research Discuss an example of exploratory research. Unlock Your Education See for yourself why 30 million people use Study. Become a Member Already a member? Earning College Credit Did you know… We have over college courses that prepare you to earn credit by exam that is accepted by over 1, colleges and universities.
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Exploratory research is research conducted for a problem that has not been studied more clearly, intended to establish priorities, develop operational definitions and improve the final research design.
Exploratory research design does not aim to provide the final and conclusive answers to the research questions, but merely explores the research topic with varying levels of depth. It has been noted that “exploratory research is the initial research, which forms the basis of more conclusive research.
Exploratory research (or ER) is an examination into a subject in an attempt to gain further insight. With ER, a researcher starts with a general idea and uses research as a tool to identify issues that could be the focus of future research. An exploratory research project is an attempt to lay the groundwork that will lead to future studies or to determine if what is being observed might be explained by a currently existing theory. Most often, exploratory research .
Having a good exploratory research project may be able to help you find a new innovative product that will take the market by storm. Used properly, exploratory research will provide rich quality information that will help identify the main issues that should be addressed in our surveys and significantly reduce a research project’s level of bias. For the rest of the article, we’ll go over the different ways people can use exploratory research in their projects.