Considering the cost and time factor of primary data, it is always advisable first to check if any secondary data that suits the purpose, or flexible to use after doing some modification, are available.
If not, then only one should proceed with the methods of collecting primary data. If the data have been collected by an already available source of information such as Newspapers , Television Commercials or any other institute that has collected data for their purposes, then those will be secondary data to the researcher or investigator.
These data may not have been tailored according to the purpose of the researcher. In fact, the secondary data have not been collected with the objective of fulfilling the interest of the researcher but of the other data owners. Therefore, it is clear that these secondary data for the researcher may be the primary data for the owner of the source of information.
It is very interesting to know that primary data can be converted into secondary data by performing statistical operation on the primary data. In this particular case, primary data, which had been collected by the researcher, have been altered so that he can use the amended data right away for his intended purposes.
In this manner, he is not using the original primary data, as they were, but altered data. It is very clear, that the original primary data become secondary data for the owner after operating the statistical methods. By using the secondary data, costs can be eliminated. Apart from the information gathered by the media, the secondary data can also be obtained from the information recorded in the interviews or surveys.
This highlights that there are a number of differences between primary and secondary data. Now let us sum up the difference in the following manner.
Her research interests are mainly in the fields of Sociology, Applied linguistics, Sociolinguistics, and Linguistic anthropology. She is currently employed as a lecturer. The type of research you choose may depend on the type of business and the market you operate in. To start and run a successful business you need to know all about your potential and existing customers and the marketplace you operate in.
When starting your research, it's important to get as much information as possible from a variety of sources to help you understand your marketplace. Home Marketing Market research Types of market research Primary market research.
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Types of market research There are two main market research methods:
Primary research is designed to meet your unique and specific needs. This fundamental research is conducted by you (if you're on a tight budget), or by a research firm that you hire for the project—usually a firm that comes recommended by a colleague. The research can include focus groups, surveys, interviews, and observations.
Examples of Primary and Secondary Data. A police report from an accident is a primary source, while a newspaper article about the accident is a secondary source of information.
Primary data is information that you collect specifically for the purpose of your research project. An advantage of primary data is that it is specifically tailored to your research needs. An advantage of primary data is that it is specifically tailored to your research needs. Secondary research is defined as an analysis and interpretation of primary research. The method of writing secondary research is to collect primary research that is relevant to a writing topic and interpret what the primary research found.
Primary research consists of a collection of original primary data. It is often undertaken after the researcher has gained some insight into the issue by reviewing secondary research or by analyzing previously collected primary data. Data used in research originally obtained through the direct efforts of the researcher through surveys, interviews and direct observation. Primary data is more costly to obtain than secondary data, which is obtained through published sources, but it is also more current and more relevant to the research project.