Many of the benefits and limitations of the specific descriptive research methods have been alluded to in previous modules in this series. Following is a summary regarding both the advantages and the disadvantages of using descriptive research methodology in general.
Advantages and disadvantages specific to the three basic types of descriptive research were covered in more detail in each of those modules in this series. Defining Your Respondents and Drawing Conclusions — Provides an explanation of descriptive research and its uses.
Strengths and Weaknesses of Descriptive Research — Offers a brief overview of the advantages and disadvantages of descriptive research. Descriptive Research Slideshare — Provides a Slideshare presentation that discusses the advantages and disadvantages of descriptive research. What is Descriptive Research? This pin will expire , on Change. This pin never expires. Select an expiration date. About Us Contact Us. Search Community Search Community. Ethnographers spend time interacting with research participants and gleaning data on lifestyle, values, culture influence and consumer purchases.
Passive observation involves watching what customers purchase where researchers observe how customers interact with a product in active observation before asking questions. Observational research involves the use of sampling to reach a research conclusion. Survey research is one of the most commonly used descriptive research methods in a social sciences research study.
Researchers randomly selects respondents from a population to answer a standardized questionnaire or conduct a face-to-face interview or telephone interview to collect data to assess people's behavior, beliefs and attitudes. In these types of descriptive research methods, positives can include cost effective methods, easy administration and the ability to sample a wide range of people.
On the negative side, face-to-face surveys can have issues with ambiguity in survey responses and survey participants being unwilling or too uncomfortable to give accurate or honest answers to the questions. This type of descriptive research study as a method uses existing data or records to answer a research question.
It involves content and qualitative analysis of research material. Archived data like the U. Census, economic and political surveys can be used to reach a research conclusion.
For example, the data could also be used to determine how the number of women taking up the role of breadwinner in America has increased over the decades and reasons behind the statistical changes. Gilbert Manda has written financial news since He holds a professional diploma from the London School of Journalism, a Bachelor of Science in global business and public policy from the University of Maryland and a Master of Arts in international journalism from City University London.
The database based on Word Net is a lexical database for the English Language. Descriptive research methods help to understand the characteristics of a demographic group. Qualitative and Descriptive Research:
One of the goals of science is description (other goals include prediction and explanation). Descriptive research methods are pretty much as they sound — they describe situations. They do not.
Descriptive research can be explained as a statement of affairs as they are at present with the researcher having no control over variable. Moreover, “descriptive studies may be characterised as simply the attempt to determine, describe or identify what is, while analytical research attempts to.
There are a variety of descriptive research methods available, and once again, the nature of the question that needs to be answered drives which method is used. Descriptive research design is a valid method for researching specific subjects and as a precursor to more quantitative studies. Whilst there are some valid concerns about the statistical validity, as long as the limitations are understood by the researcher, this type of study is an invaluable scientific tool.
Descriptive research is commonly used in social sciences to study characteristics or phenomenons. Also known as statistical research, researchers look into the frequency, average or other qualitative methods to understand a subject being studied. It involves case studies, observation, survey and. A: Some examples of descriptive research include case studies and preliminary observation of a group. Case studies are examples of a relevant event that can be analyzed to learn about a specific group or topic. Observation is an essential part of descriptive research, and is the main way of gathering information.