Are you starting a new business, expanding an existing business, introducing a new product line, or entering a new geographic market?
In all of these situations, market research can help you make better decisions and improve your chances of success. There are two types of market research: Secondary research is based on information from studies previously performed by government agencies, chambers of commerce, trade associations, and other organizations.
Census Bureau information and Nielsen ratings are secondary market research. Secondary market research is easy to find, and much of it is free or low-cost. For instance, you can find secondary market research online at government or industry websites, at your local library, on business websites, and in magazines and newspapers. The downside of secondary market research is that it is not customized to your needs, so it may not be as useful as primary market research. While primary data is need-specific and quality is also up to the mark, but it is expensive and consumes more time.
Secondary research, on the other hand, is cheap, and the data collection is easy, but it is also possible that the data may be outdated and does not suit your requirements.
So, before choosing any of these two, first examine your requirements, sources, costs, etc. Your email address will not be published. Save my name, email, and website in this browser for the next time I comment. Key Differences Between Primary and Secondary Research You can find out the difference between primary and secondary research, in the following points in detail: Research conducted to gather first-hand information, for the current problem is called Primary Research.
Secondary Research is one that involves the use of information obtained originally by primary research. Primary Research is based on raw data, whereas secondary research is based on analysed and interpreted information. The primary research, the data is collected by the researcher himself or by the person hired by him. As against this, the secondary research, the data collection is performed by someone else. The primary research process is very involved which deeply explores the topic.
Conversely, the secondary research process is fast and easy, which aims at gaining broad understanding about the subject. In primary research, as the researcher conducts the research, the data collected is always specific to the needs of the researcher.
As opposed to secondary research, wherein the data lacks particularity, i. If you have a moment, check it out. Primary Market Research Primary research is research that is conducted by you, or someone you pay to do original research on your behalf. You might choose to gather this data by running a survey, interviewing people, observing behavior, or by using some other market research method.
I hope this tutorial on the differences between primary and secondary research has been helpful. If I missed something or if you have something to add, please do so with a comment below. Primary vs Secondary Market Research. Previous Post Next Post. You may also like Survey Design Best Practices: How to Write a Good Questionnaire.
Primary Research vs Secondary Research. Primary research and secondary research are two terms that are to be understood differently because there exists a difference between the two concepts and methods. First let us comprehend the major difference between primary and secondary research. Primary research is .
Learn the difference between primary research performed to meet specific needs and (the more general) secondary research.
On the contrary, Secondary research is a research method which involves the use of data, already collected through primary research. The main difference between primary and secondary research lies in the fact that whether the research is conducted previously or not. Primary vs. Secondary Sources Definitions. Humanities Sciences; Primary Source: historical photographs, and other primary sources for the advanced research scholar. Includes links to libraries and other institutions with digitized primary resources. Using Primary Sources on the Web.
Primary vs. Secondary Research When performing research, most writers will come across a variety of information from a variety of different places. All of these sources can be classified as either primary or secondary sources. Primary research usually costs more and often takes longer to conduct than secondary research, but it gives conclusive results. Secondary research is a type of research that has already been compiled, gathered, organized and published by others.